Medical Story Telling
Why “Medical Story Telling” and not just “Story Telling”? It's about preparations, doctors, patients and pharmaceutical-specific framework conditions. The aim is to present medically relevant content and emotional information with the methods of story telling in a vivid way (audible, visible and tangible) across all areas (medicine, marketing, PR, sales, etc.) and to communicate with interlocutors (doctors, KV, MFA, etc.) ) to move to action.
Serviceliste
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The life story of the preparationListenelement 1At every stage in the life of a drug there are people and real events that are worth mentioning and that strengthen the drug as a brand and lead to more market.
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The positioning storyListenelement 2What information is given to which type of doctor, at what time and in what form so that he can act, e.g. B. uses the preparation more often? What story is played to patients to make them ask for the drug?
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Story Telling MethodenListenelement 3How and what do medicine and sales say, with the support of marketing, in direct discussions with the doctor and in lectures, so that the information motivates and moves the doctor / patient to act?