We are convinced that pharmaceutical companies can use professional omnichannel communication to inform customers about drugs, therapies and services, and to win them over.
In addition, digitalization offers additional, great opportunities to sustainably promote employees and managers, support marketing and make a valuable contribution to patients.
Our content is based on findings from neuroscience, which we translate for you in a practical way with neuro-selling and neuro-marketing. Knowing how the brain makes positive decisions makes every customer approach more effective.
20 years of pharmaceutical experience, countless face-to-face and live online trainings, thousands of very satisfied workshop participants and an understanding of many indications make us a strong partner.
We are happy to support you: effective, fresh, thinking outside the box, contemporary and sustainable.
Neuro-selling and
Neuro-marketing
All purchase decisions are made in the customer's mind. The neurosciences make it possible to derive communication strategies from the functioning of the brain.
Emotion Selling®
It has been proven that emotions are one of the most important influences on purchasing decisions. Emotion Selling® is a communication model developed by us. It describes strategies, solutions and methods of how sales and image promoting emotions arise in customers.
Psychological
Principles
Whether social proof, the Mere Exposure, Pratfall, Halo or Benjamin Franklin effect, anyone who uses these and other psychological principles can gain greater persuasiveness in authentic conversations with customers.
Result: Communication with customers becomes much more convincing. We provide clear principles and methods for every phase of the conversation and every communication channel.