BeBetter-Lernvideos

Modern learning videos

especially for the pharmaceutical field service / omnichannel manager

Psychological principles for more successful cross-channel communication with customers

5 good reasons for our BeBetter-video tutorial

  1. Anytime, anywhere, super fast and concrete tips
  2. Pool of individual topics and series of topics for a needs-basedcompilation and development
  3. Can be flexibly integrated into everyday life because it is device-independent
  4. Contemporary: Receive tip - implement - Receive tip - implement etc.
  5. High-quality short videos that show the pharmaceutical sales force /Making omnichannel managers better across channels

How does our video learning work?

  1. You buy individual videos or a series of videos for your employees.
  2. With a series of videos, you have the option of specifying the interval at which the videos are to be broadcast, eg once a week. This gives your employees time to implement what they have learned.
  3. The employees receive a link to the video.
  4. All employees receive a method and reflection card for each video as a sweet reminder for easier implementation in everyday life.
  5. The videos can be used as a standalone or the content can be deepened in combination with a short workshop.

Topics and content

All videos can be freely combined and booked as individual videos.

Topic 1 - Higher commitment, better results and thus doctor development

  1. Effect of commitment through professional agenda setting: Create inner commitment already at the beginning of the conversation
  2. Benjamin Franklin Effect: a small favor leads to more success
  3. Labeling Effect: Use honest appreciation for desired behavior
  4. Effect of the commitment and closing with the 3W-Method©: strengthen inner commitment at the end of the conversation and thus increase the chances of success

Topic 2 - Stronger relationship level

  1. Halo Effect: the power of the first impression
  2. Mere exposure effect: positive emotions and frequency of contact for more sympathy and trust
  3. Pratfall Effect: small mistakes make sympathetic - but not all
  4. Connect similarities - effect: Highlight similarities honestly and authentically

Topic 3 - Higher power of persuasion and motivation through a skilful benefit argument

  1. Social Proof: use the power of others for a higher power of persuasion
  2. Authority principle: skilfully use the radiance of an expert
  3. Benefit argumentation with the Customer Benefit Index (CBI©): sell customer-centric and emotional benefits
  4. Personality-based communication and benefit arguments (patient-oriented doctor, expert, fact-oriented doctor): Winning customers more easily through an individual approach

Topic 4 - Greater Impact of Facts

  1. Recency Effect: Give facts more effect through a clever order
  2. Pharma storytelling: Use of metaphors to make complex issues easier to understand
  3. Disruptive Communication: simply in a different way and thus conveying facts in a “remarkable” way
  4. Effectiveness of Associations and Magic Words: use the power of words

Example

For more information please contact us or

download the overview.