Our books for more success in the market
Omnichannel in pharmaceutical sales
Basics, benchmarks and examples for the pharmaceutical sales force
This book shows how pharmaceutical companies manage to be number 1 in the minds of their customers with their products, even in challenging and volatile times. New framework conditions, which have arisen in particular as a result of digitization and new ways of working and thinking, require different skills from both managers and sales employees. You will learn how omnichannel sales can be successful via telephone, e-mail, on-site visits, events and video calls. You will also learn methods and skills on how to work effectively remotely in a team. The articles offer an exciting combination of theory and practice and show tangible success factors as well as dos and don'ts using examples from the pharmaceutical industry.
ISBN of the eBook:
978-3-658-34432-0
ISBN of the printed book:
978-3-658-34431-3
Neuro-Advertising
Brain-friendly advertising for more success in the market
Find out how you can increase your marketing success with this book on the topic of neuro-advertising
Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that only have a small effect. This book on neuro-advertising will help you effectively increase the impact of your advertising. It is based on the Subconscious Decision Marketing Index (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the unconscious effect of advertising. This includes:
- facial features
- body reactions
- emotions
- brain activities
In this way, advertising strategies can be planned effectively and marketing efficiency can be sustainably increased. It is measured how successful advertising works or not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as the marketers who work for companies.
ISBN of the eBook:
978-3-658-06076-3
ISBN of the printed book:
978-3-658-06075-6
English eBook ISBN:
978-3-658-38633-7
English printed book ISBN:
978-3-658-38632-0
Emotion Selling®
Sell measurably more through knowledge of neurocommunication
Discover a new strategy for distribution and sales with this book on emotional selling!
When does a customer buy? When does he not buy? Why are there sellers who sell more of the same products under the same conditions than others? This book on emotional selling deals with these central questions. The authors describe a new approach, developed jointly by scientists and trainers, which explains sales communication in a fundamentally different way than before, namely from the perspective of the following four disciplines:
- neuro communication
- learning psychology
- stress medicine
- emotion theory
The result is sales communication that is more customer-centric and needs-oriented as well as more appreciative and motivating - and thus achieves measurably better results and sales.
