Neuro-Selling und Emotion Selling®

All decisions are made in the customer's brain. The neurosciences make it possible to derive communication strategies from the functioning of the brain. This makes communication with customers much more effective and convincing. We combine neuroscientific knowledge with years of pharmaceutical experience and practice.

Application: Face2Face, telephone and online discussions with doctors

Field service, MSL, call center

Neuro-sellingand Emotion Selling® with selected focal points for everyday field work:
  • Change of behavior: How can I get the doctor to change their behavior?
  • Relationship level: How can I build or maintain a strong relationship with customers? How do I get into a real dialogue? How can I open “doors” to doctors that were previously closed?
  • Initial talks: How can I be better remembered by new doctors and cleverly position key messages / solutions?
  • Launch talks: How can I skilfully position the new preparation during launch talks and differentiate it from the competition? How can I plan and conduct adoption ladder conversations?
  • Campaign training: focus-specific training, e. B. after launch and for preparations that have been on the market for a long time
  • Objection: How can objections be skillfully refuted? How can hidden objections be raised in order to be able to refute them?
  • Liability: How can I create commitment by asking questions without using the notorious yes road?
  • Other topics: Please speak to us.

Regional and field service manager

Neuro-Selling and Emotion Selling® with selected focal points for day-to-day management and sales:
  • Neurocommunication - basic knowledge: How does the brain make positive decisions and when are language strategies good or less suitable for convincing customers?
  • What criteria can I use to assess the quality of conversations between the ADM and the doctor during accompanying visits, phone calls or online conversations and give feedback?
  • How can I develop my team step by step, avoid emotional faux pas and choose communication that is e.g. B. leads the doctor to the desired solutions through good questions?
  • How can I use neurocommunication as a manager for my sales team in leadership?

Useful information

  • Dates by arrangement
  • The topic is suitable for keynote speeches, regional or general conferences
  • Contents are adapted to your wishes.
  • Confirmation of participation
Request an individual offer

There is only one place where every person makes their decision: their brain.

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