Certified training as an expert in neuro-marketing

All decisions are made in the customer's brain. The neurosciences make it possible to derive communication strategies from the functioning of the brain. Communication with customers, Colleagues and the materials become much more effective and convincing in the prelaunch, launch and post launch phases.We combine neuroscientific knowledge with years of experience and practice.

For whom?
  • Marketing Manager
  • Field service manager
  • Regional manager
  • MSL heads

What do I get from that?
  1. Develop, convey and argue messages, claims and medical stories in a structured manner
  2. Design and implement all activities from prelaunch, launch and post launch across departments (medicine, marketing, sales) in a more goal-oriented manner
  3. Bring creativity and the company's goals together and argue more effectively
  4. Design workshops, trainings and online sessions in a more goal-oriented manner through neuroscience and implement content more successfully
  5. Especially experienced participants can be picked up and inspired more easily in workshops
  6. Brief agencies better and assess their suggestions more thoroughly
  7. Can be used nationally and internationally

What is the content?
  • How does the brain work and what derivations are there for more successful materials?
  • Which scientifically sound and practical standards are there for the development of visuals, claims and a medical story?
  • What influence do emotions and unconscious decision-making processes have on the customer and how can I use them in a targeted manner?
  • What is the best way for customers to learn and store information?
  • How does a customer's brain evaluate information and stimuli in human interaction (language and body language)?

Useful information

  • Number of participants: max. 6
  • Dates by arrangement
  • Duration: at least 10 LOTs + transfer tasks
  • Certificate
Request an individual offer

Science ahead.

Share by: