Train the Trainer: Neuro-Selling Pharma
All decisions are made in the customer's brain. The neurosciences make it possible to derive communication strategies from the functioning of the brain. Communication with customers, colleagues and materials become much more effective and convincing in the prelaunch, launch and post launch phases. We combine neuroscientific knowledge with years of experience and practice.
Who is the training for?
- Trainers in pharmaceutical companies who want to offer new content for innovative workshops and trainings
- For people such as marketing managers, field service managers, regional managers, MSL heads, coaches and others who have management and project responsibility
What do I get from that?
- Well-founded methods for more success at work and when talking to customers
- Design workshops, trainings and online sessions in a more goal-oriented manner through neuroscience and implement content more successfully
- Especially experienced participants can be picked up and inspired more easily in workshops
- Brief agencies better and assess their suggestions more thoroughly
- Can be used nationally and internationally
- You get the license to deal with the Emotion Selling brand and to position protected methods. (e.g. master model of emotions, nucleus model®, etc.)
What is the content?
- Scientifically sound and practical standards for successful and strong relationships between sales representatives and customers
- How does the brain work and what derivations are there for more successful customer meetings?
- What influence do emotions and unconscious decision-making processes have on the customer and how can I influence them in a targeted manner?
- What is the best way for customers to learn and store information?
- Fascinating insights into the connection between physical stress reactions and customer motivation to make decisions. Which reactions are triggered by the customer and how do they influence the purchase decision?
- How does a customer's brain evaluate information and stimuli in human interaction (language and body language)?
- You will receive specific training / workshop concepts as a template for adaptation.
It is possible to design content individually if all participants are from one company. For example, the development of concrete conversation flows, benefit arguments, etc.
Useful information
- Number of participants: max. 6
- Dates by arrangement
- Duration: 30 LOTs + certification
- certificate